Pablo Eguzkiza and Telmo Rodríguez came together on in 1994, and produced Alma, which means ‘soul’ in Spanish. Despite the success of their first wine, wine market difficulties forced the pair to reconsider how to use their talents best. They explored Rueda, and they knew that this would be the site for their Basa project. The pair wanted to reinvigorate Spanish wine culture by prioritizing the growth of regional vines, as opposed to importing and cultivating foreign ones. This led to a resurgence of previously abandoned vineyards, taking them from dilapidated to developed over a very short time. Sourcing the finest grape growers, and establishing relationships with distributors, has turned Telmo Rodríguez from a nascent concept into a high quality Spanish wine producer.