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Birichino
  • California

About the name - Birichino - "biri-kino". Like locksmiths in the United States that add additional AAAs onto their names to be the first listed in the telephone directory, and drawing on deep reserves of innate marketing genius, they went in search of something unpronounceable to English speakers, yet also difficult to remember that began with A or B. Alluce was an early favourite, seeming to evoke lightness and air in English, but in fact translating as big toe. Seeking something with that playfulness, though about some things they profess to be deadly serious, and inspired by the surprising, slightly racy character of our first wine, the Malvasia Bianca that leads one on to thinking sweet, and delivers something else entirely, they hit on Birichino, meaning naughty in Italian. And who doesn't consider themselves just a little bit naughty, after all?

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Birichino

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